TrustedForm pricing
TrustedForm pricing in 2026, line by line.
What ActiveProspect charges for Retain, Verify, Insights and storage, and what one lead really costs.
The short answer
- A lead buyer pays 8–66 cents per lead, depending on volume and add-ons.
- A lead seller keeping its own records pays 6–48 cents.
- Prices drop at 1,000, 20,000 and 50,000 records a month.
Retain: TrustedForm’s charge for each certificate you keep
Retain is charged once for each TrustedForm certificate you keep. Your price depends on volume and on whether the form is on your own domain.
| TrustedForm certificates kept per month | Buyer (third-party form) | Seller (own verified domain) |
|---|---|---|
| 1–1,000 | 15¢ | 12¢ |
| 1,001–20,000 | 12¢ | 10¢ |
| 20,001–50,000 | 10¢ | 8¢ |
| 50,001+ | 8¢ | 6¢ |
The add-ons: Verify, Insights and storage
Retain keeps the TrustedForm certificate. Everything else is a separate charge.
| Add-on | What it does | Price |
|---|---|---|
| Verify | Matches the consent text against wording you approved | 8–15 cents per lead, by volume tier |
| Insights | Each fraud or behavior data point | 5 cents per data point; the 7 it listed total 35 cents |
| Storage | Keeping a TrustedForm certificate on file | 0.02¢ per TrustedForm certificate per month |
What one lead actually costs
Add it up and a lead costs far more than Retain alone. Each figure below includes five years of storage.
| TrustedForm certificates kept per month | Buyer: Retain + Verify + storage | Buyer, plus the 7 Insights data points | Seller: Retain + storage |
|---|---|---|---|
| 1–1,000 | 31.2¢ | 66.2¢ | 13.2¢ |
| 1,001–20,000 | 25.2¢ | 60.2¢ | 11.2¢ |
| 20,001–50,000 | 21.2¢ | 56.2¢ | 9.2¢ |
| 50,001+ | 17.2¢ | 52.2¢ | 7.2¢ |
The same lead on SafeBind
One charge per save, every risk signal included, at a fraction of TrustedForm’s price.
| Records saved per month | SafeBind buyer save | TrustedForm buyer, all in | SafeBind publisher save | TrustedForm seller |
|---|---|---|---|---|
| 1–1,000 | 7.5¢ | 66.2¢ | 6¢ | 13.2¢ |
| 1,001–20,000 | 6¢ | 60.2¢ | 5¢ | 11.2¢ |
| 20,001–50,000 | 5¢ | 56.2¢ | 4¢ | 9.2¢ |
| 50,001+ | 4¢ | 52.2¢ | 3¢ | 7.2¢ |
Have a negotiated rate with ActiveProspect or Jornaya? Contact us — we’ll beat it. Substantially.
Questions about TrustedForm pricing
Is TrustedForm Certify free?
ActiveProspect says Certify is free: creating TrustedForm certificates costs nothing, and charges start when you keep one with Retain.
How is TrustedForm billed?
By usage, tiered by how many TrustedForm certificates you keep each month, with Verify, Insights and storage charged on top. The tables above show each rate.
What’s the difference between Retain and Verify?
Retain keeps the TrustedForm certificate. Verify checks the consent text against wording you approved, a separate per-lead charge of 8–15 cents.
Does TrustedForm charge for storage?
Yes: 0.02 cents per TrustedForm certificate per month.
Is there a cheaper alternative?
SafeBind: 3–7.5 cents per record by volume tier, with every consent check and risk signal included. See the full comparison →
Sources: Certify, Retain, Verify and storage rates from ActiveProspect’s TrustedForm product pages, checked 3 November 2026. Insights per-data-point rates from ActiveProspect’s pricing page as captured 14 August 2026; that page no longer lists them. Volume-tiered and subject to change. TrustedForm, Retain, Verify, Insights and ActiveProspect are trademarks of ActiveProspect, Inc.; SafeBind is not affiliated with ActiveProspect. Not legal advice.